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After selling other’s brands for a while, collecting customer data and needs, he decided to start his brand. “TUFF” was the first name in his mind, coming from his first work “Muay Thai Stuff” that has the word “TUFF” in it, and also the meaning of TUFF is a volcanic rock. Moreover, it’s the Homophone of the word “Tough” which is his character. The concept was simple. Most Muay Thai shorts all looked quite similar, even from different brands. So he saw the opportunity and design uniquely outstanding looks to Muay Thai merchandise, started with a T-shirt which was the first-ever TUFF’s product collection. In the year 2008, Mr. Oak was invited to the sports expo in London, UK where the name of “TUFF” begins to spread in the worldwide Muay Thai industry.

In 2009, the business was booming and TUFF’s factory was built to serve the demand of customers around the world. “TUFF Engineering” was established as a garment manufacturer which was the main production force for TUFF and also introduce to a new brand “Kombat” which offers cheaper and customized products. The factory contained more than 20 members specializing in Muay Thai shorts and equipment.

TUFF Sponsored fighters were introduced to the marketing campaign as the name “TUFF Warrior” to endorse TUFF products. TUFF Warriors include the name, Ramazan Ramaznov, Ali Ahli, Eduardo Maiorino, Joe Schilling, Zidov Akuma, etc. Then a major incident happened.

In 2011, There was a major flood in the Bangkok area. More than 12.8 million people were affected by the flood. The World Bank has estimated the damage as high as 1.44 trillion baht. TUFF also was no exception. Our staff had to carry the whole package of paid items on foot to meet the shipping agent’s truck on the toll-highway.

After the Bangkok flood ends, TUFF needed to bounce back. TUFF camp was moved to the 10th floor of Peter’s Mansion, Ekamai which is one of the hottest areas in the middle of Bangkok. The whole floor was renovated and transformed into TUFF’s theme Muay Thai gym with a swimming pool and fitness facilities.

Fighters, tourists, ex-pats, or even Thai people started to come to train at the camp. We also held seminars about MMA, Muay Thai, and invite some Muay Thai legends to held a Muay Thai workshop. A Muay Thai Team from Brazil was coming to train and stay at the camp for a long period. We brought some of the fighters to fight art the legendary stadium like Ratchadamnoen and Lumpinee and also some small venues around Bangkok, Pattaya, and variety Muay Thai rings across Thailand. TUFF also started a youtube channel named “TUFF Sport TV”. The content was about Muay Thai tips, interview with Muay Thai fights and training methods.